Phoenix Software

12-Month Email Sequence for Prospective Landlords

A proven email sequence tailored to prospective landlords in Australia. Each email is under 150 words, offers helpful investment tips, and ends with an invitation for rental appraisal.

Included in Phoenix CRM

Fully Automated Lead Nurturing System

This entire 12-month email sequence is included by default in Phoenix CRM - preloaded, automated, and ready to convert prospects into clients.

Auto-Send

Emails sent automatically on optimized schedule

Smart Timing

12-month sequence with perfect timing intervals

Auto-Targeting

Landlords identified from enquiries & inspections

Zero Setup

Preloaded and ready to go in Phoenix CRM

All 12 Email Templates

Email 1
Day 1 - Welcome
Welcome & Market Check-in
Subject: Is Your Investment Still Performing at Its Best?
Hi [Name], Property markets shift quickly—and so can rental returns. A strong yield today doesn't always mean strong performance tomorrow. Now's a great time to check in on how your investment stacks up in today's climate. If you're curious what your current rental value looks like, I'd be happy to prepare a free, no-obligation update for you. [Click here to request your updated rental appraisal]
Email 2
Day 7
Market Insights & Opportunity
Subject: 3 Signs Your Property Could Be Earning More
Hi [Name], Here are three quick indicators your investment property might be underperforming: 1. Your rent hasn't increased in 12+ months 2. You're getting fewer inquiries than usual 3. Similar properties nearby are listing for higher rents The good news? Even small rent increases can significantly impact your annual return. A quick market appraisal can show you exactly where you stand and what opportunities exist. [Get your free rental assessment here]
Email 3
Day 14
Tenant Retention Strategy
Subject: The Hidden Cost of Vacant Properties
Hi [Name], Did you know the average cost of tenant turnover in Australia is $2,000-$4,000? Between advertising, inspections, cleaning, and lost rent during vacancy periods, the numbers add up quickly. That's why smart investors focus on tenant retention through: • Competitive market rent • Regular property maintenance • Quick response to tenant requests Want to know if your current rent is competitive enough to keep quality tenants? I can help you find out. [Request your market comparison]
Email 4
Day 21
Seasonal Market Update
Subject: Spring Property Market: What Investors Need to Know
Hi [Name], Spring traditionally brings increased activity to the rental market. More tenants are looking, which often means: • Higher demand for quality properties • Opportunity for rent increases • Faster tenant placement if needed But every suburb moves differently. What matters is how YOUR property is positioned in YOUR local market. I'd be happy to provide a current market snapshot for your area, including recent rental movements and tenant demand levels. [Get your local market update]
Email 5
Day 35
Investment Performance Review
Subject: Is Your Property Investment on Track?
Hi [Name], Most successful property investors review their portfolio performance at least twice a year. Key metrics to track: • Rental yield vs. market average • Capital growth potential • Maintenance costs as % of rent • Vacancy periods If it's been a while since you've had a comprehensive review of your investment's performance, now might be the perfect time. I can provide a detailed analysis of how your property is tracking against local market benchmarks. [Schedule your investment review]
Email 6
Day 49
Tax Time Preparation
Subject: Maximising Your Property Tax Deductions This Year
Hi [Name], Tax time is approaching, and property investors often miss valuable deductions. Common overlooked deductions include: • Property management fees • Maintenance and repairs • Insurance premiums • Depreciation on fixtures and fittings A well-maintained property with proper documentation can significantly reduce your tax liability while maintaining strong rental returns. I can help ensure your property is optimally positioned for both tax benefits and rental performance. [Get your property tax optimization review]
Email 7
Day 63
Winter Market Dynamics
Subject: How Winter Affects Your Rental Returns
Hi [Name], Winter rental markets behave differently than other seasons. Typically, we see: • Fewer tenant movements (good for stability) • Higher demand for quality, warm properties • Opportunity to highlight property features like heating, insulation Smart landlords use this quieter period to: • Conduct maintenance without disrupting peak seasons • Review and adjust rental rates • Plan improvements for spring Want to know how your property can perform better through the winter months? [Request your winter market strategy]
Email 8
Day 77
Property Maintenance ROI
Subject: Which Property Improvements Actually Increase Rent?
Hi [Name], Not all property improvements deliver the same rental return. Here's what typically works: High ROI improvements: • Fresh paint (neutral colours) • Updated kitchen fixtures • Modern bathroom fittings • Quality flooring Low ROI improvements: • Swimming pools • Expensive landscaping • High-end appliances The key is understanding what tenants in your area value most and what they're willing to pay extra for. [Get your property improvement strategy guide]
Email 9
Day 91
Interest Rate Impact
Subject: How Rate Changes Affect Your Investment Strategy
Hi [Name], Interest rate movements create both challenges and opportunities for property investors. Rising rates often mean: • Higher mortgage costs • Increased rental demand (fewer buyers) • Opportunity for rent increases Falling rates typically bring: • Lower holding costs • More buyer competition • Potential for capital growth The key is positioning your property to benefit regardless of rate direction. Strong rental yields provide a buffer against rate volatility. [Discover your rate-proof investment strategy]
Email 10
Day 105
End of Lease Opportunities
Subject: Lease Renewal vs. New Tenant: What's More Profitable?
Hi [Name], When a lease ends, you have two main options: renew with current tenants or find new ones. Renewal benefits: • No vacancy period • No advertising costs • Known tenant history New tenant benefits: • Opportunity for rent increase • Fresh start with property condition • Market rate adjustment The right choice depends on your current rent vs. market rate, tenant quality, and local demand. I can help you evaluate the best option for maximum returns. [Get your lease strategy consultation]
Email 11
Day 119
Year-End Portfolio Review
Subject: How Did Your Investment Perform This Year?
Hi [Name], As we approach year-end, it's time to review your property investment performance. Key questions to consider: • Did your rental income meet expectations? • How does your yield compare to market average? • What maintenance costs impacted returns? • Are you positioned well for next year? A comprehensive review helps identify opportunities for improvement and ensures you're maximizing your investment potential. I'd be happy to provide a detailed performance analysis of your property. [Schedule your year-end investment review]
Email 12
Day 365
New Year Investment Planning
Subject: Setting Your Property Investment Goals for Next Year
Hi [Name], A new year brings fresh opportunities for property investors. Consider these goals for the year ahead: • Optimize rental returns through strategic improvements • Review and adjust rent to market rates • Plan maintenance to minimize tenant disruption • Explore portfolio expansion opportunities Success in property investment comes from proactive management and staying ahead of market trends. Let's discuss how to make next year your most profitable yet. [Book your new year strategy session]

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